Term: 3 Years
The Marketing and Communications Officer is accountable to the Director, Velocity Campus for campus-wide communications on student entrepreneurship initiatives, management of relationships with faculty and communications leads on campus, and the coordination of resources and programs that enhance Concept and Problem Lab programming. This will include:
In performing these functions, the incumbent will play an integral role in creating an encompassing approach towards student entrepreneurship success. The University’s Future Ready Talent Framework lists design and delivery of solutions as one of its 4 pillars. Velocity plays an integral role in advancing an innovative mindset and entrepreneurship at Waterloo and the success of Velocity is key to achieving the University’s priorities.
The Officer oversees creative development and implementation of the overarching communications strategy for entrepreneurial programming on campus. This includes building brand awareness among students, faculty, administration and external parties to increase understanding of innovation and entrepreneurship on campus and to pull students into the ecosystem. The Officer will connect with multiple internal departments and groups on campus to build a collaborative network and improve understanding of the resources available to aspiring student entrepreneurs and push Velocity initiatives forward. They will also coordinate messaging with external facing recruitment groups to clarify messaging about Velocity programming to potential UWaterloo applicants. Building and maintaining current communications channels as well as the continuous exploration of new marketing channels will be necessary. A successfully deployed strategy will incentivize a demand for student engagement in commercialization thereby positioning the University as an elite innovation institution that is training the next generation of Canadian leaders in entrepreneurship.
The Marketing and Communications Officer will plan, manage and execute projects to drive on campus marketing campaigns. They will produce timelines, budgets and gather the necessary resources to implement the strategic vision for those campaigns. They will also need to build in feedback mechanisms to determine the effectiveness of those campaigns and use that information to inform future communications initiatives.
Engaging content is a necessity to creatively market for student entrepreneurship success due to the unique nature of entrepreneurship culture. The Marketing and Communications Officer must produce creative and engaging content to draw students into entrepreneurship programs to stand out from other voices competing for attention. This may include visual and audio communications of all kinds that tap into the Officer’s experience and explore new formats that they are anxious to build. The goal is to leave external stakeholders with a lasting impression of Velocity as a top-tier program. These creative unique approaches, where the student and the institution respond well to each other and the student is strongly engaged in student entrepreneurship in a memorable way, should be utilized to effectively grow brand awareness.
Strategy and Data Analysis
The Marketing and Communications Officer will work with the Director, Velocity Campus and Velocity Senior Communications Specialist to define communications strategies informed by student participation data collected from participation in on campus events. They will be unafraid of testing new ideas in how to reach students and whether successful or unsuccessful, they will learn from these experiments to inform future efforts.
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The University values the diverse and intersectional identities of its students, faculty, and staff. The University regards equity and diversity as an integral part of academic excellence and is committed to accessibility for all employees. The University of Waterloo seeks applicants who embrace our values of equity, anti-racism and inclusion. As such, we encourage applications from candidates who have been historically disadvantaged and marginalized, including applicants who identify as First Nations, Métis and/or Inuit/Inuk, Black, racialized, a person with a disability, women and/or 2SLGBTQ+.
All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.
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