University of Waterloo

Marketing and Communications Officer

Requisition ID 2021-7035
Job Category
Marketing / Public Relations / Communications
Employment Type
Time Type
Hiring Range
$57,962 - $72,453


Term: 3 Years


The Marketing and Communications Officer is accountable to the Director, Velocity Campus for campus-wide communications on student entrepreneurship initiatives, management of relationships with faculty and communications leads on campus, and the coordination of resources and programs that enhance Concept and Problem Lab programming. This will include:

  • development of an integrated approach to communication that, in addition to students, targets faculty, administration and the broader university recruitment pool to promote and communicate on campus entrepreneurship, engagement, and success
  • creation of engaging content that will entice students to try entrepreneurship and relay the value of Velocity campus programming to faculty, staff and prospective students
  • management of relationships with other innovation and entrepreneurial organizations on campus to best produce a clear collaborative message to students and faculty
  • clarify the value of on campus entrepreneurship support to professors and graduate students who are interested in commercializing their research
  • manage projects and use design-oriented marketing to generate support from faculty and administration while drawing students into innovation programming
  • work with the Director, Velocity Campus and the Velocity Senior Communications Officer to define a strategy for on campus communications and go to where the students are.
  • understand and utilize participation data to determine best practices related to student entrepreneurship, attendance, engagement, and success

In performing these functions, the incumbent will play an integral role in creating an encompassing approach towards student entrepreneurship success. The University’s Future Ready Talent Framework lists design and delivery of solutions as one of its 4 pillars. Velocity plays an integral role in advancing an innovative mindset and entrepreneurship at Waterloo and the success of Velocity is key to achieving the University’s priorities.


Campus Communication 

The Officer oversees creative development and implementation of the overarching communications strategy for entrepreneurial programming on campus. This includes building brand awareness among students, faculty, administration and external parties to increase understanding of innovation and entrepreneurship on campus and to pull students into the ecosystem. The Officer will connect with multiple internal departments and groups on campus to build a collaborative network and improve understanding of the resources available to aspiring student entrepreneurs and push Velocity initiatives forward. They will also coordinate messaging with external facing recruitment groups to clarify messaging about Velocity programming to potential UWaterloo applicants. Building and maintaining current communications channels as well as the continuous exploration of new marketing channels will be necessary. A successfully deployed strategy will incentivize a demand for student engagement in commercialization thereby positioning the University as an elite innovation institution that is training the next generation of Canadian leaders in entrepreneurship.


Project Management

The Marketing and Communications Officer will plan, manage and execute projects to drive on campus marketing campaigns.  They will produce timelines, budgets and gather the necessary resources to implement the strategic vision for those campaigns. They will also need to build in feedback mechanisms to determine the effectiveness of those campaigns and use that information to inform future communications initiatives.


Content Creation

Engaging content is a necessity to creatively market for student entrepreneurship success due to the unique nature of entrepreneurship culture. The Marketing and Communications Officer must produce creative and engaging content to draw students into entrepreneurship programs to stand out from other voices competing for attention. This may include visual and audio communications of all kinds that tap into the Officer’s experience and explore new formats that they are anxious to build. The goal is to leave external stakeholders with a lasting impression of Velocity as a top-tier program. These creative unique approaches, where the student and the institution respond well to each other and the student is strongly engaged in student entrepreneurship in a memorable way, should be utilized to effectively grow brand awareness.


Strategy and Data Analysis

The Marketing and Communications Officer will work with the Director, Velocity Campus and Velocity Senior Communications Specialist to define communications strategies informed by student participation data collected from participation in on campus events. They will be unafraid of testing new ideas in how to reach students and whether successful or unsuccessful, they will learn from these experiments to inform future efforts.


  • University degree or equivalent combination of education and experience
  • 4 years+ experience in a Marketing and Communications role
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Intimate understanding of traditional and emerging marketing channels
  • Extensive experience in managing projects and marketing campaigns
  • Proven experience in the creation of engaging content
  • Familiarity with the latest trends and best practices in online marketing, technologies and methodologies in graphic design, web design, production, etc.
  • Proficient in social media marketing: Instagram, LinkedIn, Facebook, twitter, tiktok, snapchat, discord
  • Website management (i.e. strong knowledge of web content management systems (WCMS), Wordpress, etc.)
  • Excellent communication skills
  • Strong writing skills (i.e. blogging and press release)
  • Strong problem-solving ability including metrics driven thinking
  • Knowledge of analytics tools (i.e. Google analytics, Web trends etc.) to generate marketing data
  • Ability to travel as necessary (minimal)

Vaccination Requirement Statement

All employees and students of the University of Waterloo are required to provide proof of being fully vaccinated or have an approved accommodation, in order to come to campus. You can provide proof of vaccination or apply for an accommodation on our Campus Check-in website. You must have supplied proof of vaccination or requested an accommodation no later than October 17, 2021. For more information, please refer to the University of Waterloo website: Vaccination Requirement.

Equity Statement

The University of Waterloo is committed to implementing the Calls to Action framed by the Truth and Reconciliation Commission. We acknowledge that we live and work on the traditional territory of the Neutral, Anishinaabeg and Haudenosaunee peoples. The University of Waterloo is situated on the Haldimand Tract, the land granted to the Six Nations that includes six miles on each side of the Grand River.


The University values the diverse and intersectional identities of its students, faculty, and staff. The University regards equity and diversity as an integral part of academic excellence and is committed to accessibility for all employees. The University of Waterloo seeks applicants who embrace our values of equity, anti-racism and inclusion.  As such, we encourage applications from candidates who have been historically disadvantaged and marginalized, including applicants who identify as First Nations, Métis and/or Inuit/Inuk, Black, racialized, a person with a disability, women and/or 2SLGBTQ+.


All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.


The University of Waterloo is committed to accessibility for persons with disabilities. If you have any application, interview, or workplace accommodation requests, please contact Human Resources at or 519-888-4567, ext. 45935.


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