University of Waterloo

Web Developer

Requisition ID 2021-6530
Job Category
Marketing and Strategic Initiatives
Employment Type
Time Type
Hiring Range
$63,106 - $78,883


Term: 15 months


The Web Developer is responsible for the development and implementation of the University’s website
user-interface (UI) as well as University Relations’ departmental CRM system and other digital
communications technologies in support of the University’s marketing and communication goals.


Design and development of web technology associated with marketing and communications.

  • Work collaboratively within the Marketing and Strategic Initiatives team and with web developers
    and website managers across the University to develop the UI of our central CMS (WCMS) and
    integrated systems while supporting the goals and strategic objectives of University Relations and
    the University of Waterloo.
  • Develop integrated websites, CRMs and other systems proactively by anticipating future needs
    while being conscious of current trends.
  • Determine, provide, and implement appropriate technical solutions for business challenges,
    including but not limited to developing, maintaining, and providing training for any organizational
  • As a WCMS expert, you will create, maintain, upgrade, and customize web applications, features,
    and forms and all other technical aspects of University web properties.
  • Design, develop, and maintain complex web applications using the latest Drupal versions (8 and 9)
    in conjunction with Pattern Lab.
  • Ensure the technical feasibility of UI/UX designs and that all technology, software and initiatives for which they are responsible meet or exceed current best practices with regard to usability,
    responsiveness, institutional programming standards, industry-wide documentation and business
    continuity guidelines, web accessibility and legislative requirements.
  • Understand and implement recommendations from Information Systems and Technology (IST)
    regarding web security and standards.
  • Ensure that vendor-based, purchased, or in-house developed web applications are scalable and
    adaptable to meet future requirements.

Collaboration and Outreach

  • Work closely with digital communicators, marketers and designers to anticipate and determine
    technology needs and to provide technical support and training for existing technology systems and digital initiatives.
  • Together with the Manager, Web Strategy manage ongoing development and design of the
    University’s web site.
  • Provide functional and technical support to University Relations colleagues to ensure that all web
    sites are effective, innovative, branded, user-friendly, accessible and appropriate for their respective audiences.
  • Work closely with Information Systems and Technology (IST) colleagues with respect to all new and existing websites and related systems, participating in security audits and standards reviews
    conducted by IST.
  • Interact directly with other University web development professionals to ensure the effectiveness
    and integration of technical initiatives.
  • Where required, provide on-campus technical expertise with respect to digital initiatives related to
    marketing and strategic initiatives.
  • Regularly provide advice on technical solutions and improvements as related to marketing and
    strategic initiatives.

Understands and applies current, relevant market research and institutional knowledge

  • Keep fully informed and knowledgeable about all aspects of web and email marketing and
    communications trends.
  • Maintain a clear understanding of audience needs at different stages throughout the
    marketing/recruitment funnel in order to enhance the strategies for which they are responsible.
  • Keep current with respect to best practices, maintain awareness of trends and advances in the
    technology industry, undertake ongoing professional development, take note of significant
    developments that impact the digital marketing of the University, and research and recommend
    enhanced technology initiatives to improve marketing strategies and activities.
  • Monitor emerging technologies and systems employed by the University’s competitors and the
    private sector and provide appropriate advice and recommendations.
  • Understand the role of research in evidence-based strategies and collaborate with others to
    establish research objectives and create data analysis solutions to inform decision-making, strategy development, and budget; to determine the optimal methods of evaluating the effectiveness of the strategies for which they are responsible; and to ascertain and recommends the most effective enhancement.

Project manages workflow and business practices

  • Assume project management responsibilities for all initiatives for which they are responsible,
    including personnel, resources, time, and budget; follow institutional procedures for obtaining quotes for externally produced work/products; and ensure proper control of expenditures for the strategies for which they are responsible.
  • Maintain clear, consistent, detailed documentation and disaster-recovery standards for all projects, including systems configuration, in order to maintain business continuity.
  • Regularly review system functionality and business continuity based on input and insight obtained from IST and other internal experts with respect to recommended checkpoints.
  • Develop, write, and follow marketing action plans that accurately document all components of each particular initiative for which they are responsible, and contribute appropriate updates to strategic and tactical plans.

Other Duties

  • Perform other duties of a comparable level/type as assigned.
  • Participate in the administration of specific department-wide responsibilities and other general and
    specific duties as determined.


  • Bachelor’s degree, preferably in a technology-related field such as computer science, web
    development or software engineering, or equivalent experience
  • 5+ years of experience in developing website user interfaces with experience working in a large
    organization with complex information architecture, preferably within post-secondary education.
  • 5+ years of experience in a technology role related to marketing and/or communications, preferably in a not-for-profit or educational setting.
  • Demonstrated experience handling large data sets, including: parsing, scraping, and formatting data into visualizations.
  • Experience in the implementation, integration, and customization of enterprise technology, such as
    CRM systems, with ability to manage both applications and databases.
  • Proven ability, extensive experience, and strong working knowledge and understanding of
    integrated communications strategies within a highly complex institution and competitive marketplace.
  • Proven expertise in programming languages, including but not limited to PHP, HTML/XHTML, CSS,
    JavaScript and MySQL or other relational database technologies.
  • Proven ability with theming and building modules in a CMS. Experience with Drupal 8 and Pattern
    Lab is an asset.
  • Experience configuring and customizing CRM systems. Experience with SugarCRM or SuiteCRM is
    an asset.
  • Experience using version control systems such as Git to develop code collaboratively.
  • Demonstrated understanding of best practices in user interface design, information architecture,
    website navigation, usability testing, accessibility standards, testing and requirements gathering.
  • Clear understanding of audience preferences with respect to technology.
  • Thorough command of the technology associated with social media and digital communications,
    sophisticated client service and digital communications skills, and high level of energy and passion
    with respect to this area of rapid change and innovation.
  • Excellent written and oral communication skills, including the ability to translate technical concepts
    into simple language or visual schematics in order to facilitate understanding among campus
    colleagues and leaders.
  • Ability to build consensus, foster teamwork among a variety of stakeholders, and lead integrated
    project teams.
  • Strong organizational skills coupled with proven ability to effectively document work, handle multiple tasks, meet deadlines, and excel in a fast-paced environment characterized by changing priorities.
  • Demonstrated ability to thrive in and contribute to an integrated and collaborative team environment and to apply a positive team approach to working with colleagues.
  • Keen sense of responsive client service.
  • Expert knowledge of social media trends, digital analytics tools, and maintenance of content for
    strategic digital communications that meet the overall communications objectives.
  • Familiarity with mobile marketing, banner advertising and email marketing.
  • Flexibility to adapt to unexpected and time sensitive demands.

Equity Statement

The University of Waterloo is committed to implementing the Calls to Action framed by the Truth and Reconciliation Commission. We acknowledge that we live and work on the traditional territory of the Neutral, Anishinaabeg and Haudenosaunee peoples. The University of Waterloo is situated on the Haldimand Tract, the land granted to the Six Nations that includes six miles on each side of the Grand River.


The University values the diverse and intersectional identities of its students, faculty, and staff. The University regards equity and diversity as an integral part of academic excellence and is committed to accessibility for all employees. The University of Waterloo seeks applicants who embrace our values of equity, anti-racism and inclusion.  As such, we encourage applications from candidates who have been historically disadvantaged and marginalized, including applicants who identify as First Nations, Métis and/or Inuit/Inuk, Black, racialized, a person with a disability, women and/or 2SLGBTQ+.


All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.


The University of Waterloo is committed to accessibility for persons with disabilities. If you have any application, interview, or workplace accommodation requests, please contact Human Resources at or 519-888-4567, ext. 45935.


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