University of Waterloo

  • Social Media Specialist

    Requisition ID
    Job Category
    Career Services
    CEE - Cooperative Education
    Job Status
    Temporary Appointment (Contract)
    Hiring Range
    $51,422 - $64,277
  • Overview

    Term: 2 years


    The Social Media Specialist will report to Manager, Digital Experience and be responsible for the day-today management and coordination of CEE, Communication and Marketing social media accounts. They will help create and distribute content optimized for our social media platforms and support the work of the Digital Experience team in the planning, development, execution and evaluation of the department’s social media content and strategies to enhance our public reach, student and employer engagement, employer retention and department reputation.


    The Social Media Specialist will also collaborate with other CEE units to leverage their social media initiatives and will also assist the Communications and Marketing team with routine website updates.


    Planning, Communication and Content Creation

    • Plan, develop, coordinate, deliver and evaluate organic content for social media platforms
    • Manage Co-operative and Experiential Education social media accounts in consultation with the Digital Engagement Specialist. Social media accounts include Facebook, Twitter, Instagram, LinkedIn, YouTube and others as required
    • Write, edit, manage and schedule social media related content in partnership with the subject matter experts on the Communications and Marketing team
    • Create visual assets (e.g. photography, video) for social media
    • Develop and manage the Co-operative Education social media content calendar and work in collaboration with internal and external partners to ensure content reflects and supports Cooperative and Experiential Education and key initiatives/campaigns
    • Develop and manage campaigns in collaboration with CEE communicators
    • Conduct environmental scans and competitive analyses
    • Manage and contribute to a library of shared content


    Collaboration and Outreach

    • Work closely with all CEE units to enable them to promote, protect and enhance their reputation on social media platforms
    • Attend key events and generate content (live coverage, photos, videos, etc.) to engage the CEE community (including alumni and prospective employers) in meaningful and impactful ways
    • Network with University colleagues involved with social media to share best practices and content, as applicable
    • Support and educate colleagues managing social media accounts which includes account management (e.g. creation, access and termination of accounts)
    • Provide training and support for CEE staff to improve their effective use of social media channels


    Social Media Monitoring

    • Using technology, monitor online communities, student blogs and other social media platforms to identify content that may need to be addressed due to reputational risk, as well as identifying emerging trends
    • Ensure responsiveness on platforms as questions/comments arise
    • Track and measure campaign impact, present findings and make recommendations to various clients/stakeholders


    Quality Control

    • Ensure excellence and consistency in social media communications
    • Provide reports with data to demonstrate reach and impact of social media initiatives
    • Remain current on issues, trends, technologies, demands and approaches in digital marketing to determine and advise on implementing new initiatives as applicable
    • Develop and align social media strategies with University and legislated standards, guidelines and policies
    • Ensure the University of Waterloo branding standards are maintained and that messaging and style guidelines are consistent in all social media communications



    • Writes and produces original content to support CEE priorities and deliverables in alignment with the CEE communications plan
    • Assists the Digital Experience team to manage routine website updates


    • Bachelor’s degree or equivalent education and experience preferably in communications, marketing, media studies, advertising, business
    • 3+ years of social media management experience
    • Project management experience
    • Skilled designer experienced with creative design software, videography/editing, photography and digital content creation
    • Skilled writer and editor
    • Knowledge of Co-operative and Experiential Education and the University of Waterloo as a whole, as well as understanding the unique community that is the University of Waterloo is an asset
    • In-depth knowledge and understanding of online communities and social media platforms
    • Ability to effectively communicate information and ideas in written and verbal format; and build and maintain internal and external relationships
    • A tactical, self-starter that can work under minimal supervision and navigate multiple relationships and audiences
    • Skilled in managing programs and projects to meet milestones and deliverable objectives
    • Familiarity with social media management platforms would be considered an asset
    • Keen sense of responsive client service
    • Strong analytical and problem-solving skills
    • Strong organizational skills and ability to handle multiple tasks in a fast-paced environment and meet deadlines
    • Enthusiasm and willingness to keep up with changes on social media platforms
    • Role may involve some evening/weekend work


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