University of Waterloo

  • Associate Director, Annual Giving

    Requisition ID
    Job Category
    5268 - Advancement-Annual Giving
    Job Status
    Regular Full-Time
    Hiring Range
    $77,049 - $104,844
  • Overview

    The Associate Director, Annual Giving is responsible for developing and implementing an integrated strategy for the university’s annual giving programs. The goal of this activity is to ensure a strong foundation of donors and philanthropic dollars raised at this level for the University of Waterloo. The Associate Director, Annual Giving has a critical role to play in developing and evaluating strategies to encourage annual gifts from important constituencies including alumni, students, parents, staff, faculty, retirees and friends. The Associate Director must work cooperatively with colleagues across Advancement and with numerous stakeholders across campus to ensure that programs are implemented successfully.


    Fundraising and Program Development

    • Develops and oversees fundraising strategies for the annual multi-channel solicitation (telephone, mail, email, social etc.) of alumni, parents, friends, staff, faculty and retirees within a data-driven framework
    • Prepares annual strategic plans, with responsibility for revenue targets and pipeline development, along with other metrics, including donor counts, acquisition, retention, reactivation, upgrades and appeal performance
    • Develops strategy and provides oversight for family campaign (faculty, staff, retirees) and specialty campaigns, and ensures that annual giving programs are coordinated
    • Develops event planning, communication and engagement strategies for cultivation, recognition and stewardship of annual donors, including oversight of the university’s annual giving recognition program (donors who give between $1,000 and $24,999)
    • Leads development of peer-to-peer solicitation strategies for annual giving programs 
    • Develops the marketing plan and strategy, including case for support development, for all annual programs

    Relationship Management and Collaboration

    • Leads the Annual Giving team in working closely and cooperatively with Faculty and College advancement teams, Central Development teams, and Central Alumni Relations staff to ensure cross-program coordination and effectiveness
    • Collaborates with the Leadership Annual Giving team to ensure that these programs are properly integrated with other annual giving appeals and broader pipeline development strategies and activities
    • Ensures regular, open communication with the Advancement Services team with respect to internal processes and data issues to ensure the smooth operation of all annual giving programs
    • Leads the management of the call centre partner contract relationship and is the primary liaison with the partner project team
    • Assists with volunteer management strategies and management of key volunteer relationships
    • Maintains contact with annual giving leaders at other institutions for the purpose of benchmarking, strategy development and best practice consideration
    • May personally manage and solicit a select group of prospects and donors
    • Prepares contact notes for prospect tracking and clearance systems


    • Recruits, trains, manages and evaluates permanent and temporary team members
    • Works closely with, and provides feedback to, the Program Centre Manager from the call centre partner around hiring, training and supervising student callers
    • Develops, manages and monitors an annual budget


    • Special Appeal projects
    • Serves as annual giving advocate during software migrations/launches, including new customer relationship management (CRM) software
    • Develops strategy for email marketing and other future digital strategies
    • Researches best practice and innovation in fundraising programs, platform and strategies
    • Other duties as assigned


    • University degree or equivalent combination of education and experience
    • CFRE an asset
    • 5+ years of experience in annual fundraising, telemarketing and volunteer management in a complex environment
    • Strong background in developing and executing complex appeal segmentation, manipulating and analyzing large datasets, and deriving insights from multiple streams of information
    • Demonstrated management/supervisory experience in an Annual Giving/Fundraising environment including the recruitment, training and motivation of staff
    • Experience in developing strategic plans, gaining endorsement of plans from various stakeholders, and providing evaluative reports and recommendations to drive strategy
    • Experience collaborating with diverse teams, preferably in a decentralized organization and influencing project outcomes without direct supervisory experience
    • Demonstrated planning, teamwork and project management abilities
    • Excellent interpersonal, communication, and problem-solving skills
    • Sound judgment, tact, and diplomacy is essential
    • Familiarity with various gift types and vehicles
    • High degree of personal initiative and motivation
    • Willingness to travel; work some evenings and weekends during peak periods
    • Proficiency working with complex relational databases, familiarity with alumni and donor databases an asset (e.g. Raiser’s Edge, Blackbaud CRM, iModules Encompass)
    • Will be required to work some evening and weekend hours 


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