Within the Marketing & Undergraduate Recruitment (MUR) unit of the Registrar’s Office (RO) the Specialist, Marketing Insights is accountable for providing a full range of research approaches that create a deep understanding of students and influencers. These insights guide domestic and international marketing, communications, and recruitment planning and play a key role in ensuring these activities are executed in a strategic and cohesive manner.
Utilizing enrolment data to compare and contrast against marketing campaign engagement, conversion, and other benchmarks to map unique prospective student journeys in order to understand and interpret key prospective student decision drivers across digital channels, and to evaluate what worked, what didn’t, and predict how to influence future prospective student engagement.
A deep understanding of prospective undergraduate students, their influencers, social media practices and digital analytics will ensure the ongoing analysis and reporting of data will positively influence undergraduate enrolment management strategies as they relate to domestic and international marketing, communications, and recruitment.
A qualified internal is in the role.
Responsible for exploring, developing and applying research initiatives to maximize student enrolment.
Directs and provides expertise on a range of undergraduate research and analytical approaches within digital marketing.
Provides project management expertise
Collaborates, advises, consults, educates, and builds consensus.