The Specialist, Operations & Systems Development is responsible for researching, developing, managing, and continually enhancing the Registrar’s Office’s digital marketing infrastructure and systems (e.g., website, email, automation, CRM, marketing software). Further, the Specialist supports social media and other digital initiatives that require audio-visual equipment and expertise.
Trusted to develop and maintain productive working relationships with all faculties, departments, schools, and units (FDSU) at University of Waterloo in order to facilitate and strategically implement digital marketing infrastructure and systems that provide just-in-time information to future students and their key influencers at each stage of the decision-making process, according to the Enrolment Management Funnel.
Accountable for website development, information architecture (IA), user experience and interface (UX/UI), SEO, and SEM, this role requires expertise in digital communications, web development, content management systems, and project management along with extensive knowledge of email campaign and customer relationship management software.
Reporting to the Director, Systems, Technology, & Analytics, and in collaboration with colleagues in the Registrar’s Office, campus partners, and on-campus IT units, plays a major role in shaping university-wide web development initiatives and marketing operations best practices to position Waterloo as a postsecondary leader in marketing technology.
Development and Management of Digital Infrastructure and Systems
Collaboration, Advising, and Consultation
Understands and Applies Current, Relevant Market Research and Institutional Knowledge
Manages, Motivates, and Mentors Staff
Project Manages Work Flow and Business Practices