In alignment with the targets and priorities set by the marketing outreach strategy and the business development tactical plan, the Marketing Outreach Co-ordinator plays a key role in the co-ordination and planning of events and activities targeted at generating new employer leads as well as maintaining and strengthening current employer relationships through engagement and recognition programs. This role will facilitate vital, collaboration-rich relationships both internal and external to the University.
The Co-ordinator manages the organization and communication of event logistics and bookings, event staff scheduling and training, research, and lead generation targets for over 50 events per year, primarily industry tradeshows and conferences as well as on-campus events. The Co-ordinator ensures all materials and promotional items are well-maintained and stocked, properly inventoried, and scheduled out as needed, and will also support purchasing of event and promotional materials within a defined budget. This role creatively researches and brings forward new, viable and strategically relevant business development and employer engagement opportunities, and looks for ways to optimize timelines and resources. Data entry and tracking of leads generated by marketing activities and other-related support for job development will be required.
With guidance from the Marketing Outreach Manager, the Marketing Outreach Co-ordinator will produce regular reports on the value of the above-mentioned marketing activities, and make recommendations for future planning. In addition, the Co-ordinator will monitor and track all expenses related to the event plan in the Communications & Marketing budget ledger including the identification of cost-saving opportunities.
The Marketing Outreach Co-ordinator supports an effective and creative employer engagement plan inclusive of a recognition program and ongoing, dialogue-based employer engagement activities to build employer loyalty and retention.
Oversee targeted event plan and outreach activities in alignment with the marketing outreach and business development strategic plan
Support the implementation of the employer engagement and recognition plan including a recognition framework and related activities
Support additional employer engagement activities that add value to the employer experience
Monitor and track all expenses related to the event plan in the Communications & Marketing budget ledger including the identification of cost-saving opportunities
Manage the procurement and effective use of marketing materials and manage the inventory of materials