The Director, Integrated Communication is responsible for developing breakthrough strategic communications and building relationships with senior stakeholders to help them maximize the impact and alignment of key messaging across all University of Waterloo audiences externally and internally.
The role contributes to the University of Waterloo’s overall communication and marketing strategy by ideating and creating consistent, high-quality materials that reinforce University strategic plans that position the University as a global leader in research, innovation, education and entrepreneurship.
Under the direction of the Associate Vice-President, Communication, the role works closely with multiple internal and external stakeholders across and leads the integrated communication team covering communication strategy,
planning and delivery, engagement and channel management.
The role is responsible for overseeing, developing and delivering consistent, measurable, strategic and creative communication products for all audience groups. These approaches will be built on past successes and should introduce new creative ways that will begin to position University of Waterloo as a sector leader in strategic communication impact.
The role covers a broad set of responsibilities requiring expertise in strategic communication and storytelling, publication management, public relations, marketing and working knowledge of website best practices, social media, and digital marketing to inform communication design, development and execution.
Strategy and implementation
Leading or managing people
Insights and Understanding
Measurement and impact