Term: 14 months
The Specialist, Content Strategy is responsible for the development and implementation of day-to-day editorial planning and content strategy for Marketing and Undergraduate Recruitment (MUR) communications in order to achieve the departmental goals. Trusted to develop and maintain productive working relationships with all faculties, departments, schools, and units (FDSU) at University of Waterloo in order to collaboratively plan content and strategically deploy multi-platform communications plans that provide just-in-time information to future students and their key influencers at each stage of the decision-making process, according to the Enrolment Management Funnel.
Accountable for planning, evaluating, and reporting on the impact of marketing and communication initiatives, including but not limited to; print, web, email and social communication campaigns. All of which are designed to inspire and engage prospective undergraduate students and their key influencers, on and off campus, each having a substantial and coordinated impact on the successful achievement of enrolment management and revenue objectives.
Directing the content plan with the support of a highly capable team of marketing and communication professionals, while seeking to align with institutional priorities, industry best practices, and audience preferences.
Reporting to the Manager, Marketing and Communication Strategy, and in collaboration with colleagues in the Registrar’s Office, Marketing & Undergraduate Recruitment and campus partners, plays a major role in shaping undergraduate recruitment initiatives that effectively build on the University’s global brand reputation.
This role is contingent on funding.
Engineering and optimizing content to achieve departmental goals
Collaborates, advises, and consults
Understands and applies current, relevant market research and institutional knowledge
Manages, motivates, and mentors staff
Project manages work flow and business practices