University of Waterloo

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Manager, Graduate Marketing and Recruitment

Manager, Graduate Marketing and Recruitment

Requisition ID 
Job Category  
Student Recruitment
5300 - Grad Stud&Postdoc Affai (GSPA)
Job Status 
Temporary Appointment (Contract)
Hiring Range 
$62,976 - $78,721

More information about this job


Term: 15 months


The Manager, Graduate Marketing and Recruitment reports to the Assistant Director, Graduate Communications and Postdoctoral Affairs and is responsible for providing strategic marketing and communications oversight for graduate recruitment in the Graduate Studies Office (GSO) and the
University of Waterloo.


The Manager, Graduate Marketing and Recruitment manages the overall digital strategy and presence relating to graduate recruitment at the University of Waterloo. S/he actively participates in shaping then digital and communication strategies that are institutionally adopted. The incumbent conducts research to support strategic recruitment and enrolment initiatives; s/he provides central leadership on best practices for graduate recruitment. The Manager creates and implements an external communication strategy and actively participates in dissemination of strategy with key university stakeholders (including all Faculties, graduate departments, Registrar’s Office (RO), University Relations, and Alumni Relations). S/he is responsible and accountable for establishing communications priorities, plans and quality control and for adjusting priorities in consultation with the Assistant Director, Graduate Communications and Postdoctoral Affairs, CPA, and others as appropriate.


The Manager, Graduate Marketing and Recruitment, is the graduate studies recruitment liaison with the Associate Deans (Graduate Studies) of the Faculties and key recruitment contacts, including the RO’s Marketing & Undergraduate Recruitment (MUR) team.


Strategic marketing and communications

  • Create and implement an external communication strategy (alignment with GSPA, RO (MUR), University Relations, Faculties, Alumni Affairs)
  • Develop strategic approaches, key marketing messages, audience identification and evaluation measures for graduate student recruitment and enrolment initiatives
  • Use technology, social media, mobile communications and media strategies as part of external communication plan
  • Ensure that University of Waterloo branding, visual identity and styles are consistent in all web, electronic and social media communications
  • Manage central graduate recruitment (outreach) events; collaborate with Faculties, departments, MUR, CPA and Alumni Affairs
  • Recommend and manage budgets relating to recruitment and outreach events and communication initiatives

Digital Strategy

  • Set direction for overall digital presence relating to graduate recruitment at the University of Waterloo
  • Create and implement web content strategy for graduate studies recruitment website
  • Apply research based decision making to maximize user experience
  • Share web strategy best practices with graduate programs for the purpose of marketing, student recruitment and student engagement
  • Use Search Engine Optimization (SEO) to implement research-based modifications, changes and upgrades to website(s)


  • Conduct research to support strategic recruitment and enrolment initiatives, including market research, competitor research, student/faculty/staff focus groups
  • Disseminate research-based best practices to Faculties and departments and on-campus stakeholders, as they relate to graduate recruitment and enrolment strategies


  • Bachelor’s degree and/or equivalent work experience in a communication/marketing field
  • Excellent leadership and relationship management skills to develop communication/recruitment opportunities across University of Waterloo (institution-wide)
  • Knowledge and proven understanding of social media and digital landscape; advanced digital communications skills
  • Experience within communication and/or marketing field(s)
  • Experience with conducting research and analyzing data
  • Proven experience with accuracy and attention to detail
  • Successful experience working independently and within a team environment; ability to work collaboratively with others in academic and administrative units
  • Successful experience meeting multiple and concurrent deadlines and managing small and large-scale projects
  • Solid knowledge of both English grammar and the specialized requirements associated with writing for the web
  • Web management and development experience
  • Critical thinking and analytical skills to enable assessment of recruitment opportunities; develop supporting strategies for graduate programs
  • Ability to integrate digital and traditional marketing and communications programs to support graduate recruitment and enrolment goals
  • Ability to build consensus and foster teamwork among a variety of stakeholders
  • Excellent communication skills, both written and oral
  • Demonstrated ability to thrive in an integrated and collaborative team environment and to apply a positive team approach to working with colleagues and external partners
  • Occasional travel may be required; occasional evening/weekend work required