Term: 15 months
The Manager, Graduate Marketing and Recruitment reports to the Assistant Director, Graduate Communications and Postdoctoral Affairs and is responsible for providing strategic marketing and communications oversight for graduate recruitment in the Graduate Studies Office (GSO) and the
University of Waterloo.
The Manager, Graduate Marketing and Recruitment manages the overall digital strategy and presence relating to graduate recruitment at the University of Waterloo. S/he actively participates in shaping then digital and communication strategies that are institutionally adopted. The incumbent conducts research to support strategic recruitment and enrolment initiatives; s/he provides central leadership on best practices for graduate recruitment. The Manager creates and implements an external communication strategy and actively participates in dissemination of strategy with key university stakeholders (including all Faculties, graduate departments, Registrar’s Office (RO), University Relations, and Alumni Relations). S/he is responsible and accountable for establishing communications priorities, plans and quality control and for adjusting priorities in consultation with the Assistant Director, Graduate Communications and Postdoctoral Affairs, CPA, and others as appropriate.
The Manager, Graduate Marketing and Recruitment, is the graduate studies recruitment liaison with the Associate Deans (Graduate Studies) of the Faculties and key recruitment contacts, including the RO’s Marketing & Undergraduate Recruitment (MUR) team.
Strategic marketing and communications