University of Waterloo

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Communications Specialist

Communications Specialist

Requisition ID 
Job Category  
Marketing / Public Relations / Communications
5180 - Coop Educ & Career Action
Job Status 
Temporary Appointment (Contract)
Hiring Range 
$57,834 - $72,293

More information about this job


Term: 2 years

2 positions


Within the University of Waterloo’s Co-operative Education unit of Cooperative and Experiential Education (CEE), the Communications Specialist plays a key in the development and implementation of all activities associated with a strategic and integrated CEE communications plan. The incumbent produces communications in a wide array of formats to meet various

stakeholder requirements to a number of audiences such as students, employers, faculty, staff, prospective students, prospective employers, industry association professionals and campus visitors.


The Communications Specialist will play a key role in providing communications support to units within Co-operative Education and those within the expanded CEE portfolio (Co-operative Education, Operations, Centre for Career Action, WatPD, EDGE, WatCACE).


  • Develop and execute annual communications plan in alignment with the strategic marketing and communications plan and priorities and assess success with key metrics:
    • Develop and write key messages for all communication materials in all media formats – print, web, social media, and presentations
    • Develop creative direction within overall uWaterloo branding guidelines to create communication materials consistent with CEE and Waterloo overall branding for both employers and students, as well as uWaterloo and the general public
    • Co-ordinate and liaise with external vendors, media and other university departments such as University Relations when required
    • Develop, manage and distribute core employment process-based communications to employers and students
    • Develop, write and distribute internal communications to CEE staff and university departments
    • Organize and manage CEE websites to employers, students and general public
  • Provide a vital link to University Relations, student media as well as to external media
  • Lead and manage direct reports (co-op students) and ensure the delivery of results in support of CEE mission, vision and guiding principles including:
  • Represent Co-op and CEE at internal and external events


  • University undergraduate degree or equivalent education and experience. Preferably with a specialization in communications, digital communications or media or a related-discipline with examples of a solid and diverse writing portfolio
  • 5-10 years of experience as a Communications professional
  • Experience working with senior executives and diverse stakeholders is critical
  • Strong knowledge of Co-operative Education or a similar organization and its mandate is essential
  • Excellent knowledge of social media communications
  • Strong knowledge of branding and its application to various communications
  • Full functional ability to use the features of Word with no training
  • The ability to create and coach others on the preparation of branded presentations utilizing the full functionality, features of PowerPoint such as animation, and embedded exported media files within a presentation
  • Strong web content management system knowledge – from HTML, Dreamweaver or Drupal
  • This role involves unusual hours or schedules such as attendance or participation in occasional evening events or for extended hours