University of Waterloo

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Graduate Recruitment Officer

Graduate Recruitment Officer

Requisition ID 
2018-2411
Job Category  
Engineering
Department 
2175 - Dean of Engineering Office
Job Status 
Regular Full-Time
Hiring Range 
$57,834 - $72,293

More information about this job

Overview

Reporting to the Strategic Graduate Enrolment Manager (SGEM) in the Faculty of Engineering (part of the Graduate Studies team in the Office of the Dean of Engineering), the Graduate Recruitment Officer will market and promote the Faculty of Engineering’s graduate studies programs to attract the best graduate students and professionals from across Canada and internationally. The incumbent is accountable for planning, project managing, implementing, evaluating and reporting on marketing and communications initiatives to attract potential graduate students. This role works closely with the Faculty of Engineering’s Marketing and Communications team as a means to integrate and leverage strategic plans and communications initiatives for the Faculty.

Responsibilities

Graduate Student Recruitment Strategies:

  • Identify and profile appropriate audiences for the Faculty’s graduate programs including, but not limited to, research-based programs, course-based programs, and online programs
  • Evaluate current and potential student markets for recruiting opportunities
  • Commission market research as appropriate to gain insight of key audience interests aligned with program delivery
  • Disseminate research-based best practices to departments and on-campus stakeholders, as they relate to graduate recruitment strategies
  • Develop strategic approaches, key marketing messages, audience identification, communications collateral, and evaluation measures for graduate student recruitment and enrolment initiatives
  • Develop and execute appropriate marketing communications strategies and tactics ensuring they are aligned with appropriate measurable goals, and regularly track and report against goals as a means of determining effectiveness of marketing communications programs and create recommendations
  • Plan and organize the announcement of new engineering graduate programs
  • Work with the Faculty of Engineering’s Marketing and Communications team to create marketing and communications strategies and work together to set a tactical plan to deliver on objectives
  • Report on success and outcomes of recruitment efforts, make recommendations for improvement
  • Develop and manage recruitment budget
  • Remain current on issues, trends, technologies, demands and approaches in marketing communications

Graduate Recruitment Events:

  • Manage Faculty wide graduate recruitment events; collaborate with Graduate Studies and Postdoctoral Affairs (GSPA), other faculties, departments, and other universities as required
  • Research and identify graduate recruitment fairs in which to participate
  • Identify, develop and promote appropriate recruitment events as required
  • Organize and execute appropriate recruitment events, including management of event logistics
  • Provide event updates and liaise with key stakeholders, internal to UW and external partners
  • Liaise with appropriate individuals to arrange faculty, staff and student leader participation in events
  • Prepare and/or coordinate required promotional materials
  • Evaluate post-event and provide recommendations for continual improvement
  • Represent the Faculty, including oral presentations to large and small groups, and one-on-one as a means to recruit potential students

Marketing and communications:

  • Identify written and digital communication needs to support the Faculty’s graduate recruitment and enrolment plans
  • Working with the Faculty of Engineering’s Advancement marketing and communications team, identify key profile opportunities, and as required, research and write student and/or professor profiles
  • Research, write and produce graduate studies brochures and other appropriate promotional materials for recruiting for individual programs
  • Write and produce print, video, and electronic advertising as required and identify and coordinate appropriate placement
  • Regularly review and update the online content aligned with recruiting for Engineering Graduate Studies
  • Work with the Faculty’s Digital Media Manager to develop social media strategies and initiatives as a means to engage with applicants
  • Work with UWaterloo Creative Services in the development of printed materials

Internal support and leadership:

  • Lead working groups and other events to influence (progress) the knowledge and culture of graduate recruitment practices for the Faculty
  • Manage Faculty wide CRM platform, oversee and train users, leverage reporting data and develop strategies to enhance communication
  • Ensure the effective project management of recruitment projects, including personnel needs and resources, as well as the definition, monitoring, reporting, and refining of appropriate measuring and reporting metrics
  • Develop and manages project methodology that ensures successful project integration with all stakeholders, ensuring thorough and open communication with all teams involved to deliver project goals
  • Working with the Faculty’s Digital Media Manager, develop web best practices with Engineering academic units for marketing, graduate student recruitment and student engagement
  • Manage co-op students, freelance vendors, and external service providers as required

Other recruitment and administrative functions, including but not limited to:

  • Ensure that University of Waterloo and Faculty of Engineering branding, visual identity and styles are consistent in all graduate recruitment communications
  • Coordinate prospective graduate student visitation events
  • Direct graduate prospect inquiries to appropriate office or individual
  • Facilitate faculty member visits to businesses and other groups to promote graduate student recruitment
  • Stay informed of developments related to engineering graduate studies
  • Other duties as assigned

Qualifications

  • Bachelor’s degree required
  • Master’s degree preferred
  • Education or training in marketing and student recruitment preferred
  • Education related to event management, public relations, communications or a related field an asset
  • Engineering, science, technical or related education an asset
  • Demonstrated experience in student recruitment, preferably at the graduate level
  • Experience in writing effectively, authentically, and in a manner consistent with the quality and standard expected of university-level communication and aligned with brand strategies
  • Demonstrated event planning and implementation experience
  • Experience preparing strategic plans for marketing communications including, CRM, media, consumer behavior/trends, and direct/addressable marketing
  • Experience in engaging internal and external stakeholders to work collaboratively and build consensus in a complex environment characterized by competing priorities
  • Excellent oral communication skills, including proficiency in public/promotional speaking to support team training and persuasion for project commitment
  • Proven abilities to write and edit for print and the web
  • Process and detail oriented with a strong understanding of how to deliver on strategy
  • Able to persuade, demonstrate and reinforce the value of graduate studies for prospective students, and marketing communications principals for internal stakeholders
  • Strong project management, organizational and problem-solving skills coupled with the ability to manage multiple tasks, meet deadlines, and excel in a fast-paced environment characterized by changing priorities
  • Demonstrated ability to effectively communicate and collaborate with all levels of an organization
  • Self-starter who can move quickly to find the right solution. Able to work independently, usually within a complex and often ambiguous environment, and collaborate on team marketing communication plans
  • Intermediate to expert use of current project and data management tools including:
    • Client Relationship Management (CRM) tools (Salesforce and SugarCRM preferred)
    • Project Management Software (Wrike and Smartsheet preferred)
    • Slack
    • Office software:
      • Document preparation: Apple Pages or Microsoft Word
      • Spreadsheet: Apple Numbers or Microsoft Excel
      • Presentation: Apple Keynote or Microsoft PowerPoint
  • Web content management software (WCMS preferred)
  • Occasional travel may be required