University of Waterloo

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Communications Officer

Communications Officer

Requisition ID 
2017-2271
Job Category  
Marketing / Public Relations / Communications
Department 
1550 - Dean of Arts Office
Job Status 
Regular Full-Time
Hiring Range 
$57,834 - $72,293

More information about this job

Overview

The Communications Officer manages online and other digital communications and assets on Faculty and departmental platforms. Applying both technical and creative skills, the incumbent is responsible for consultative planning, content creation and/or procurement, design, publication, maintenance, optimization of analysis tools, and evolving strategy and best practices. In addition, the incumbent contributes to the writing of Arts news and other copy for communications and marketing purposes. This role functions in close collaboration with the Communications Manager, and occasionally with the Graduate Recruitment Officer, to ensure a team-approach for fully integrated communications that inform and engage our audiences regarding the breadth, excellence, distinctions, and opportunities in the Faculty of Arts.

Responsibilities

Websites support and quality assurance

  • Oversees web quality assurance (QA) including brand, style guidelines and accessibility standards for the Faculty of Arts main website and departmental and unit websites
  • Acts as Faculty of Arts’ Point of Contact (POC) for Waterloo Content Management System (WCMS) websites
  • Plays direct role in website content planning, information architecture (IA), updating and maintenance in coordination with departmental site managers
  • Provides some technical support to website managers and editors
  • Conducts regular QA reviews of Arts websites, providing feedback, best practice guidance, training, and strategic direction for enhancements. Also provides original content or edits as appropriate to departments

Social media strategy and management

  • Manages the social media strategy for Arts and maintains daily updates on specific Faculty accounts to drive audiences to deeper engagement with our core websites, news features, opportunities and events
  • Provides guidance and training to faculty and staff members in their University-related social media engagement
  • Develops and implements various campaigns, including but not limited to social media advertising

Content creation and procurement

  • Develops and writes content for various Arts communications, including news features, profile pieces, and media release drafting
  • Provides photography and video shooting and editing services within the Faculty, as capacity permits
  • Coordinates and manages contracted photography and video services

Design and digital assets management

  • Supports Advancement, Alumni and departments with some design for print and digital
  • Manages design projects with Creative Services
  • Catalogues, maintains and stores Arts digital assets including photography, video, templates, and other digital design elements
  • Acts as resource librarian for digital assets for Arts and central units on campus

Knowledge, analysis, recommendations

  • Develops and maintains solid knowledge of the academic programs, research breadth and strengths, and respective outcomes/impacts of the Faculty of Arts
  • Investigates and assesses new communications technologies for potential investment on behalf of Arts communications
  • Leads and manages analytics (e.g. Google Analytics, media tracking), and provides analytics support and training to staff, such as website managers, across Arts units
  • Provides data and reporting; conducts analysis and offers recommendations based on findings

Qualifications

  • University degree, preferably in a field related to communications (e.g., English, drama, journalism, communication, media studies); graduate degree preferred
  • Communications professional with strong working knowledge of digital platforms
  • Previous work experience in a post-secondary institution, preferred
  • Proven excellent writing, editing, and proofreading skills for content in a range styles
  • Experience interviewing subjects, consulting with experts, research and sourcing information
  • Ability to engage professionally with diverse groups, including faculty members, staff, students
  • Creative and critical thinking, as well as problem-solving skills
  • Knowledge of and experience producing accessible web content
  • Experience working within disciplines in the humanities, social sciences, and creative arts preferred
  • Demonstrated graphic and digital design skills for both online and print
  • Demonstrated skills with DSLR photography and video, including use of editing tools
  • Experience building and maintaining a strategic social media engagement plan and daily execution
  • Experience using Apple hardware and software, Adobe Creative Cloud, Drupal CMS, Google Analytics, and other digital tools such as Hootsuite
  • Proven collaborative as well as independent work habits, including initiative-taking
  • Workflow and prioritization skills to manage multiple deadlines
  • Some experience in event planning and execution