Term: 1 Year
The Specialist, Digital Engagement is a thought-leader and highly capable creator of digital communications, responsible for email campaigns, social media engagement, and content marketing initiatives to recruit employers to hire co-operative education students from the University of Waterloo.
Accountable for planning, creating, delivering and evaluating all aspects of digital campaigns, this role will oversee co-operative education’s employer recruitment digital media strategy and execution, with a focus on increasing the number of first work-term hires. The incumbent plays a leadership role in how employer business development at University of Waterloo looks, sounds, and engages with its audiences across all digital platforms – while remaining consistent and complimentary with the overall University brand strategy.
As a key member of the Co-operative Education (CE) communications and marketing team, this role requires expertise in marketing, advertising, and public relations with extensive technical experience and depth of knowledge in the technologies used in digital marketing (e.g. social media platforms, Google Analytics, campaign email and customer relationship management software, Hootsuite, Adobe Creative Suite, and Apple hardware, etc.).
This role will require ongoing relationship building across all teams in CE, sharing social, email and content marketing best practices, moderating and managing the ongoing social conversations with varying employer audiences, all while ensuring Waterloo is positioned as a post-secondary leader across all relevant media channels.
Planning, Communication and Content Creation
Training and Support
Collaboration and Outreach
Intermediate to advanced use of current digital management tools including: