University of Waterloo

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Marketing and Communications Coordinator

Marketing and Communications Coordinator

Requisition ID 
2017-1998
Job Category  
Marketing / Public Relations / Communications
Department 
4000 - Conrad Business Entrep & Tech
Job Status 
Regular Full-Time
Hiring Range 
$44,335 - $55,419

More information about this job

Overview

This position reports to the Manager, Marketing and Communications in the Conrad Business, Entrepreneurship and Technology Centre, with responsibility for internal communications, content development, recruitment, event management, and admissions support. Under the supervision of the Manager, Marketing and Communications, the Marketing and Communications Co-ordinator (the Co-ordinator) is responsible for supporting the execution of the tactical elements of the Conrad’s Centre’s marketing, communications, and recruitment strategies as well as those of the Faculty of Engineering. The Marketing and Communications Co-ordinator implements a broad spectrum of integrated internal and external communications pieces via a variety of communications channels including by not limited to the Conrad Centre’s website (www.uwaterloo.ca/conrad), social media (Twitter, Facebook and LinkedIn), print publications, and other emerging channels.   

 

The Marketing and Communications Co-ordinator is a content development and management specialist, with exemplary organizational and communications skills, both verbal and written. The Co-ordinator works as a team member to enhance communications practices at the Conrad Centre, specifically for internal audiences (faculty, staff, current students) while supporting external marketing and recruitment efforts by developing strategies to achieve the Centre’s goals and build reputation and brand.

Responsibilities

Marketing and Communications Plan Development

  • In association with the Manager, Marketing and Communications, support the development of the Conrad Centre’s annual marketing, communications and recruitment plan(s), focussing on strategic internal communications, attracting qualified applicants to the Conrad Centre’s programs, confirming high quality students, and transitioning confirmed students to entrepreneurship studies at the Conrad Centre
  • In association with the Manager, Marketing and Communications, develop marketing action plans for all print, web, technology, and social networking initiatives
  • Determine success with key metrics established in consultation with the Manager, Marketing and Communications and with central bodies at the University of Waterloo including Marketing and Strategic Communications, the Graduate Studies office, and Institutional Analysis and Planning

Market Research

  • Stay up-to-date through reading, research, and conferences on enrollment management principles, marketing and communications, and the most effective methods to recruit students to the Conrad Centre’s programs
  • As needed, conduct quantitative and qualitative surveys of our internal stakeholders, such as but not limited to, questionnaires, interviews, focus groups, and secondary data analysis

Event Management

  • Participate in undergraduate and graduate recruitment events, such as but not limited to the National Business and Technology Conference, OCE Discovery, Canada 3.0, the Tech Leadership Conference, and other relevant conferences, to confirm students and to conduct qualitative research
  • Lead tours and events for prospective, current, and incoming students and internal stakeholders at the Conrad Centre as required
  • Participate in on and off-campus visits that connect with discipline specific departments and organizations as required
  • Create templates, schedules, invitations, and marketing materials to assist in the planning of recruitment events
  • Implement a post-event lead generation strategy, as needed
  • Ensure inclusion of appropriate key messages and compliance with established brand guidelines

Content Development (Print and Web)

  • Support the development of communications (i.e., print, web, social media) based on the Conrad Centre’s strategic plans, in alignment with the University’s positioning framework, and ensure that these initiatives reflect the goals and aims of the Conrad Centre’s specific recruitment goals and brand development
  • In association with the Manager, Marketing and Communications, research, write, edit, and source stories, photos and content for the Conrad Centre’s web content, newsletter(s), and any other print and web publications
  • Based on the Centre’s marketing, communications and recruitment plan, conduct day-to-day operations for the Conrad Centre’s social media platforms (including but not limited to Twitter, Facebook, and LinkedIn) and write and maintain content on the Conrad Centre website
  • Develop and maintain effective and relevant internal content (classroom and research updates etc.) to market the Centre’s undergraduate and graduate programs and the Faculty of Engineering
  • Keep internal stakeholders abreast of Conrad news and events in a timely and convenient manner
  • As needed, develop additional technology-related initiatives (e.g chats, apps, etc.) 
  • Other duties as assigned

Committees and Meetings

  • Attend Conrad Centre, Faculty of Engineering, and Marketing and Strategic Communications planning meetings as needed to inform, guide, and make recommendations as they relate to the Conrad Centre and its related activities, as directed by the Manger, Marketing and Communications

Qualifications

  • University degree in Communications, English, Marketing or a related discipline, or equivalent education and/or work experience
  • 2 or more years of experience in a marketing and/or communications role, experience in an educational setting considered an asset. Graduate training also considered an asset
  • Experience developing marketing and communication strategies
  • Knowledge of student recruitment marketing and enrollment management principles
  • Excellent promotional/persuasive writing and storytelling abilities with a demonstrated track record of success
  • An excellent understanding of English grammar
  • Proficiency with social media platforms and principles. Including but not limited to Facebook, Twitter, Hootsuite, Instagram, LinkedInExperience with a content management system and best practices for web writing
  • Solid understanding of quantitative and qualitative research and the ability to assess data to make informed recommendations
  • Ability to build consensus and foster teamwork among a variety of stakeholders
  • Excellent presentation abilities (preparation and delivery)
  • Experience with web content development and new media; familiar/comfortable with new technologies to conduct research. Basic knowledge of creating images for the web
  • Experience with MS Word and Excel
  • Occasional travel is required when participating in recruitment or industry events such as conferences, fairs, and competitions
  • Regular working hours, occasional evening/weekend work required