University of Waterloo

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Recruitment and Marketing Coordinator

Recruitment and Marketing Coordinator

Requisition ID 
2017-1932
Job Category  
Marketing / Public Relations / Communications
Department 
8073 - Ctr-Contact Lens Research
Job Status 
Regular Full-Time
Hiring Range 
$44,335 - $55,419

More information about this job

Overview

This position is responsible for raising the profile of the Centre for Contact Lens Research (CCLR) within the University and local community with the primary objective of recruiting study participants for CCLR studies and maintaining an awareness of CCLR activities throughout the local optometry population.

Responsibilities

Study Participant Recruitment 

  • Establish recruitment needs and timelines for each study and advise Lead Investigator on the availability of potential study participants. 
  • Develop recruitment strategies and required documents, including study-specific promotional material and advertising, in accordance with research ethics standards. 
  • Establish contact with potential study participants and direct them toward the appropriate study. 
  • Ensure recruitment targets are being met, advise researchers of recruitment status and re-evaluate accordingly. 
  • Gather participant feedback in order to improve their experience. 

Building Community Awareness 

  • Through market research, gain an understanding of the sociologic characteristics of the community and use that information to develop strategic marketing-promotional plans. 
  • Develop, implement and monitor specific marketing initiatives including outreach events. 
  • Maintain responsibility for the recruitment discretionary fund as assigned by the CCLR Senior Admin Team. 
  • Build relationships with potential study participants, local optometrists and community organizations. 

Co-op Student Management 

  • Participate in the hiring, training and evaluation of the Recruitment/Research Assistant Co-op student.  
  • Manage day-to-day tasks of the Co-op student.  

Website and Social Media Management 

  • Develop content and promotional material for the participant portal in accordance with research ethics standards. 
  • Upload and manage material, reviewing for consistency. 
  • Manage the CCLR social media platforms. 
  • Work with external contractors on the management of the CCLR website and other supported websites as required. 

Study Participant Data Management 

  • Maintain CCLR Pre-Screening study participant database by inputting and updating information. 
  • Monitor database for gaps in participant demographics. 
  • Manage study participant agreements specifying the use and confidentiality of their recruitment data. 
  • Query database to match potential participant characteristics with study inclusion criteria. 
  • Treat and use participant information in a confidential and sensitive manner according to clinical trial regulations and University policies. 
     
     

Qualifications

  • College diploma in a business-related field required. Bachelor degree preferred. 
    1 to 3 years of experience in marketing and communications 
  • Demonstrated experience with advertising, website maintenance and social media. 
  • Experience with participant recruitment would be preferred. 
    Excellent communication (oral and written English) skills. 
  • Attention to detail and accuracy particularly associated with grammar and written material. 
  • Excellent organizational and interpersonal skills with the ability to be self-motivated and interact effectively in an individual or group setting. 
  • Knowledge of advertising principles. 
  • Knowledge of Microsoft Office suite, Photoshop or similar software, WordPress and social media platforms. 
  • Demonstrated ability to create and execute a business plan. 
  • An understanding of the sociological characteristics of the community.