University of Waterloo

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Communications Coordinator

Communications Coordinator

Requisition ID 
2017-1926
Job Category  
Marketing / Public Relations / Communications
Department 
2475 - Waterloo Inst. Nanotechnology
Job Status 
Temporary Appointment (Contract)
Hiring Range 
$44,335 - $55,419

More information about this job

Overview

Term: 12 months

 

This role is contingent on funding. 

 

The Communications Coordinator (CC) is responsible for content creation across print, web, digital and social media channels to raise the profile and reputation of the institute’s research, membership and impact.  The CC is also responsible for co-organizing events and tours within the Quantum Nano Centre (QNC) and outreach activities with external stakeholders.  The CC works with public affairs, media relations and communications councils to ensure WIN’s interests, stories and brand are represented at UW and around the World.

Responsibilities

Content Development

  • Primary copywriter for WIN publications
  • Research, write, edit and sources stories, photos and content for WIN publications and media channels
  • Conduct interviews and solicit news and information from faculty members for inclusion in WIN news
  • Support the development of speeches and communications pieces for the Executive Director

Publications

  • Coordinate the creation of WINs Annual Report to the Board of Directors and circulate to stakeholders
  • Produce quarterly newsletters and e-communications
  • Work with central communications to include WIN in Waterloo publications
  • Produce a wide variety of publications including:
    • Brochures, directories & posters
    • Event & workshop programs
    • Digital Signage
    • Banners & events collateral

Website(s)

  • Maintain WIN and WIN-supported websites:
    • WIN uwaterloo.ca/institute-nanotechnology
    • Metrology uwaterloo.ca/metrology
    • NanoOntario nanoontario.ca
    • Nanotechnology Innovation Centre nanotech-ic.com
    • NanoCanada nanocanada.com
  • Update news channels & event calendars
  • Create new menus and pages including, membership profiles, partnerships and programs
  • Regularly assess current web trends and determine future directions and priorities and make recommendations to the Executive Team
  • Monitor on-line analytics for web usage and make recommendations to improve content and engagement
  • Ensures consistency and compliance with WCMS structures
  • Evaluate and implement tools such as Flash, forms, surveys, chatrooms, blogs and emerging platforms
  • Encourages and supports use of the WIN Brand and institutional style guidelines for print and UW’s positioning framework
  • Ensures websites, social media channels, digital signage, presentation devices and media are up to date in terms of hardware, software, platform configuration, mobility and compliance

Digital and Multimedia

  • Photography
    • Capture “as it happens” moments at WIN events using smartphone camera
    • Use Digital SLR for high quality images for faculty profiles and WIN visits and events
    • Hire and direct professional photography for annual reports
  • Video
    • Coordinate video of WIN lectures and upload videos
    • Develop and execute video Researcher Profiles Program
  • Multimedia
    • Develop animations & infographics
    • Create and coordinate digital signage installations

Social Media

  • Conduct daily operation of Twitter, Facebook, YouTube (other, Instagram) platforms
  • Increase engagement (metrics) through frequent posting of new content and conversation
  • Monitor and highlight UW and WIN member social media activity

Media Relations & Promotion

  • Prepare releases and stories for the Daily Bulletin
  • Secure opportunities in local, provincial and national news media
  • Seek opportunities for WIN members and ED to be subject matter experts in interviews
  • Work with Central Communications and Marketing on Public Affairs & Media Relations to ensure inclusion of key WIN messages and branding and compliance with established brand guidelines
  • Actively participate as the WIN representative on various Communications Councils
  • Select, design and order WIN promotional tools (pens, clothing, bags, pins, mugs, etc…)

Events & Outreach

  • Maintain event calendar
  • Co-organize WIN events (lectures, seminars, workshops)
  • Organize tours and visits to WIN and the QNC
  • Support on-campus and off-campus events that require WIN representation
  • Collaborate with Faculty and Department Communications Teams to cross-promote

Qualifications

  • College Diploma in Marketing, Communications, Journalism or Public Relations or equivalent education and/or experience
  • 1 year of communications experience is required, experience in a post-secondary or institutional environment is preferred 
  • Experience with Content Management Systems, web & social media platforms, online analytics, PowerPoint, photo & video editing software and print production
  • Experience in interviewing and collaboration with scientific and technical people to develop profiles, stories and press releases is preferred 
  • Demonstrated experience with Media and Press Releases is preferred
  • Exceptional writing skills and understanding of English grammar
  • Demonstrated knowledge of best practices for writing for the web and outstanding copy editing and proof reading skills
  • Demonstrated ability to work in teams from different stakeholder communities
  • Demonstrated project management skills