The Manager, Marketing & Campus Engagement is responsible for team leadership, operational oversight, and implementation of marketing and engagement strategies with MUR partner faculties and the University of Waterloo Visitors Centre in support of the University’s undergraduate recruitment goals.
Trusted to develop and maintain productive working relationships with all faculties, departments, schools, and units (FDSU) at University of Waterloo in order to collaboratively create and apply best practices which significantly impact undergraduate recruitment audiences.
Accountable for planning, project managing, delivering, evaluating, and reporting on the impact of marketing and campus engagement recruitment initiatives, including but not limited to; tours, events, activations, and campaigns. All of which are designed to inspire and engage prospective undergraduate students and their key influencers, on and off campus, each having a substantial and coordinated impact on the successful achievement of enrolment management and revenue objectives.
Motivating a highly capable team of marketing and recruitment professionals, ensuring everyone remains at the cutting-edge of marketing and engagement concepts and technologies – always looking to adopt and apply industry best practices, and emerging technologies for authentic engagement through our work and community.
Reporting to the Associate Director, Marketing Operations & Engagement, and in collaboration with colleagues in the Registrar’s Office, Marketing & Undergraduate Recruitment and campus partners, this role is responsible for building and leading a team that works as a collective in shaping undergraduate recruitment initiatives that effectively build on the University’s global brand reputation.
Marketing & Campus Engagement Strategies
Collaborates, Advises, & Consults
Market Research & Institutional Knowledge
Leads, Motivates, and Mentors Staff