University of Waterloo

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Senior Manager, Marketing and Communications

Senior Manager, Marketing and Communications

Requisition ID 
2017-1902
Job Category  
Marketing / Public Relations / Communications
Department 
8610 - Inst. for Quantum Computing
Job Status 
Regular Full-Time
Hiring Range 
$68,762 - $85,952

More information about this job

Overview

The Senior Manager, Marketing and Communications will plan, implement, and evaluate a fully integrated program of marketing and communications to advance IQC’s image, profile and reputation in support of the Institute’s strategic objectives. The incumbent acts as an internal marketing and strategic communications expert for the Institute, provide broad strategic and specific tactical leadership, and collaborate with marketing and communications colleagues across campus to foster collaboration and shared goals with the broader University community.

 

Positions reporting to the Senior Manager are: Communications Officer, Communications Specialist, Web Developer

 

This role is contingent on funding.

Responsibilities

Strategic Planning, Budgeting and Program Evaluation

  • Leads marketing and communications (national and international) planning activities including development of marketing and communications goals, objectives, strategies, and action plans
  • Develops and manages the marketing and communications budget
  • Develops metrics and standards for program evaluation
  • Presents plans for approval
  • Contributes to the development of IQC’s strategic positioning
  • Reports on program effectiveness and recommends and implements changes
  • Conducts and secures research to identify business needs and user needs to meet IQC’s strategic marketing and communications objectives via web, digital and social channels
  • Conducts environmental scans and competitive analyses
    • Web and online content audits/inventories (including regular maintenance)
    • Competitive analyses of websites (with a focus on web content)
    • Performs gap analyses to ensure website content meets business needs and user needs – including quality/quantity assessment of the web content
    • Evaluates emerging platforms such as mobile and tablets
    • Evaluates existing and emerging social platforms such as LinkedIn, Instagram, Pinterest, Facebook, Twitter, Wikipedia, etc
  • Create content strategies to guide digital and content marketing and communications design and development
  • Develop and implement social media listening strategies to identify key themes surfacing among defined audience segments
  • Maintain an editorial calendar and strategy for web, digital and content marketing initiatives
  • Monitor and report on metrics for web, digital initiatives and identify and track related internationally respected measures (e.g. Webometrics)

Brand Management

  • Leads the development of IQC’s positioning, identity framework, and key messaging
  • Creates IQC’s identity principles and brand guidelines
  • Develops creative strategies to inform creative development
  • Provides strategic guidance for the creative development process
  • Ensures excellent quality and consistency in all marketing and communication initiatives and works collaboratively with University colleagues to achieve this

Content Management

  • Write and edit multimedia web and online content in alignment with digital-content-writing best practices and web accessibility legislative requirements, and provide editorial support for web content as required (define
  • content writing-and-editing workflows)
  • Assume project management responsibilities for web and online content development and maintenance (including people, tool, time, budget)

Program Oversight and Execution

  • Implements and provides day-to-day oversight for marketing and communications programs
  • Works in collaboration with vendors or Creative Services/Digital Communications to execute creative concepts, refinements and secures final approvals
  • Principal project manager for all print communications
  • Manages IQC’s online presence including website and social media outlets

Collaboration and Outreach

  • Works closely and collaboratively with marketing and communications colleagues across campus
  • Shares information regularly with marketing and communications colleagues in science, math and engineering regarding researchers in these faculties
  • Participates as a key member of the Communications Working Group, Communications Council and other communications groups across campus

Vendor Selection and Oversight 

  • Leads the process for the assessment, review and selection of key external vendors following all University policies and procedures
  • Manages relationships with a wide number of vendors related to IQC’s advertising and marketing goals
  • Develops and manages relationships with best-in-class media planning and buying agencies
  • Develops contractual agreements with key external vendors and manages the ongoing relationship
  • Responsible for (national and international) media buying and advertising placement negotiations

Qualifications

  • Degree in marketing or strategic communications, or related field, or equivalent education and experience. English, Journalism, or Advertising degree preferred
  • Minimum 7 years of experience in a relevant strategic communications role, preferably with experience in the university sector
  • Superior written and verbal communication skills
  • Excellent presentation skills
  • Demonstrated expertise in communications planning
  • Depth of experience:
    • Brand awareness and development
    • Creative strategies and execution across print, digital and social platforms
    • Media relations
    • Measurement and evaluation
    • Vendor management
  • Critical thinking and analytical skills to enable assessment of complex higher education issues of concern to stakeholders including among others, the media, the public, employers, recruiters, academics and funders
  • Strong organizational skills and the ability to handle multiple tasks and meet deadlines
  • Able to lead and manage within an integrated and collaborative team environment; a positive team approach to working with colleagues and media partners
  • Positive approach to leadership and collaboration with both internal and external partners
  • Advanced knowledge of Word, Excel, and PowerPoint
  • Proficiency in web development and/or creative toolsets
  • Actively and skillfully engaged in social media
  • Work outside the normal operating hours of the University can be expected in this role