University of Waterloo

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Communications Strategist

Communications Strategist

Requisition ID 
2017-1791
Job Category  
Administration
Department 
5530 - Registrar
Job Status 
Temporary Appointment (Contract)
Hiring Range 
$57,834 - $72,293

More information about this job

Overview

Term: 6 Months  

 

This role is contingent on funding.

 

Accountable to the Director of the Student Service Centre (SSC), this contract position is responsible for the development and execution of all initial communications activities associated with the SSC.  This will include, but not limited to, strategic planning that will carry the SSC beyond its grand opening, oversight and direction of all communications and marketing tactics (website, print, social, etc.), and lead the awareness-building initiatives of the SSC to the larger University of Waterloo community.

 

This position will collaborate closely with the communication experts within the Registrar’s Office (RO), Student Success Office (SSO), and the Graduate Studies and Postdoctoral Affairs (GSPA).

 

 

Responsibilities

Communications Strategy

  • Researches, creates, manages, executes, and evaluates integrated communications plans and strategies to engage with student audiences and achieve the Centre’s goals of increasing visibility and awareness, improving student service delivery, and creating the most exceptional customer service experience possible
  • Advises and consults, on an ongoing basis, with the SSC Director and Management team with respect to the goals, tactics, and strategic direction of communication strategies as well as any changes in the operating environment
  • Develops and executes the launch plan for communicating the opening of the SSC to students and our larger campus community
  • Ensures all communications and marketing tactics and deliverables are inclusive, accessible, and maintains the integrity of the University brand

Communications Planning, Execution, and Reporting

  • Writes and effectively conveys key messages for all communication materials, for several different audiences and channels (print, digital, video, and social media, etc.)
  • Keeps fully informed and knowledgeable about all aspects of student services and processes provided in the SSC (i.e. International Advising, Letters and Diplomas, Student Awards, etc.) to effectively and successfully communicate these services and benefits to student audiences while understanding student communication needs and preferences
  • Maintains a clear understanding of generational characteristics and the needs of student audiences at different stages throughout the student life cycle in order to enhance communications strategies and tactics
  • Develops and ensures consistent, reliable processes for marketing activities including writing post-plan analysis reports containing team feedback for continuous improvement of all communication initiatives

Collaboration and Outreach

  • Provides a vital link to the communications staff across campus and especially in the RO, GSPA, SSO and will proactively collaborate and align communications and promotional initiatives
  • Collaborates with other team members in the SSC to understand their roles and ensure consistent messaging across all in-person, print, and digital initiatives
  • Works in partnership with UWaterloo Marketing and Strategic Initiatives, the SSO, and other campus partners to develop a comprehensive and collaborative, multi-channel social media plan for the launch and ongoing promotion and student engagement with the SSC

Internal Communications

  • Develops processes and best practices for communicating and collaborating between SSC Team members
  • Collaborates with the SSC Management Team to curate, write, edit, review and distribute regular updates about the SSC for internal staff (may include data, statistics, diagrams, videos, etc.)
  • Creates and manages the SSC website (copywriting, information Architecture design, plan, launch, and content update)

Qualifications

  • Bachelor’s degree in communications, marketing or related discipline or equivalent education and experience
  • 5+ years of experience in a not-for-profit communications role, preferably in an educational or customer service setting
  • Proven ability, extensive experience, and strong working knowledge and understanding of integrated marketing and communications strategies and best practices within a highly complex institution and fast-paced environment
  • High level knowledge of grammar, punctuation, spelling and language usage; excellent written and oral communication skills; proficiency in adapting style and tone for a variety of audience and media/channels; the ability to translate technical and complex concept into simple language or visual representations to assist understanding among student and other audiences
  • High level of understanding of student services and student programs specifically in higher education
  • High level of knowledge of best practices for customer service and communication initiatives to support customer service excellence, specifically for a student audience
  • Proven experience and ability in managing multiple-source projects that require attention to accuracy, consistency, and the ability to work with many different people with competing priorities
  • Strong organizational skills and ability to handle multiple tasks and meet deadlines
  • A service mind-set and a team approach to working with colleagues
  • Occasional hours during evenings and weekends will be required