University of Waterloo

Specialist, Communications

Requisition ID
2017-1633
Job Category
Marketing / Public Relations / Communications
Department
6465 - Housing & Residence
Job Status
Regular Full-Time
Hiring Range
$53,120 - $66,400

Overview

The Specialist, Communications is responsible for all communications to both current and prospective students in residence at University of Waterloo. The incumbent identifies, develops and recommends the communications plans and initiatives for all units within Housing & Residences in support of its strategic goals and objectives.

Responsibilities

Plan, develop, and evaluate communication plans

  • Develops communication initiatives that align with Housing & Residences and University goals
  • Integrates communications strategies into all media, including web and printed pieces
  • Monitors and evaluates the effectiveness of communications plans by using tools such as evaluation forms, questionnaires, surveys, focus groups, and by leading virtual and face-to-face feedback forums
  • Recommends progressive improvements and initiatives to keep communications strategies fresh and competitive
  • Works closely with marketing to develop key messages for marketing communication materials in all media formats – print, web, and social media – to promote residence
  • Oversees content and design strategies to guide print, digital, and content marketing and communications projects

Develop effective and innovative communication copy and materials

  • Writes, edits and proofreads communications aimed at students living in residence
  • Develops on-going communications with current residence students ensuring they feel they are receiving accurate and timely information
  • Collaborates with partners on the monthly digital newsletter and ensuring it continues to provide valuable and useful information
  • Regularly performs a department communication audit. Initiates recommendations from the audit, and reevaluates and performs a new audit, as needed
  • Writes, edits and produces high-quality and engaging print materials and web communications that reflect well on the Department and encourage readership

Provide communications support

  • Builds and fosters collaborative partnerships with Housing & Residences team members to better understand communications needs across the department
  • Actively provides communications support, as required, to all of Housing & Residences
  • Works closely with peers to ensure an integrated and consolidated approach to content development and delivery, as well as alignment within the department
  • Oversees and organizes student communications in Housing & Residences emergency and crisis situations
  • Participates in all University of Waterloo recruitment initiatives and events including all special visit days, Ontario Universities Fair and specialized recruitment events
  • Participates in customer needs assessment, meeting quality standards for services, and evaluation of student satisfaction
  • Helps train Community Coordinators, FDAs and Dons during their orientation

Content management

  • Creates content and design strategies to guide print, digital and content marketing and communications projects
  • Develops and maintains an editorial calendar that aligns with department goals and events
  • Creates, writes, edits and updates content for Housing & Residences’ communications (web, social, digital, print), while complying with best practice guidelines as set out by the University
  • Provides regular content updates by continually monitoring and refreshing content, as required

Social media monitoring

  • Works in partnership with the Digital Strategist to maintain regular and timely updates to the department’s social media channels
  • Curates, edits and writes creative and dynamic content for social media channels
  • Investigates new and emerging social media channels, and makes recommendations to implement them, as appropriate

Qualifications

  • University degree or diploma in Business, Marketing, Communications preferred, or equivalent education and experience
  • Minimum of 2 years of experience in a communications role is preferred, ideally in an educational setting or in the hotel/hospitality industry
  • Excellent writing, editing and proofreading skills, including writing for web/print
  • Proven creativity through written and/or visual representation
  • Several years' experience with social media trends, digital analytics tools and maintenance of content for digital communications
  • Critical-thinking and analytical skills to enable the execution and assessment of communications plans
  • Strong organizational and project management skills
  • Demonstrated ability to work independently, handle multiple tasks, set and meet deadlines and adjust to changing needs
  • Proven ability to thrive in a collaborative team environment
  • Ability to be positive, collaborative and work effectively with colleagues and on-campus partners
  • Flexible and adaptive to changing needs
  • Advanced knowledge of processing, presentation and spreadsheet software
  • Two or more years experience managing social media accounts in a business environment and working knowledge and experience using digital communication platforms 
  • Intermediate web/online competence
  • Knowledge and experience using digital communications platforms
  • Several years of working knowledge and experience with analytics software to analyze trends

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