The Marketing Manager is responsible for the strategic development & execution of the marketing initiatives of the Waterloo Undergraduate Student Association. The Manager will work with their team to establish and maintain brand guidelines for multiple advocacy, service & commercial oriented departments within the association. The Manager will ensure multi-year marketing plans and brand campaigns are tailored to effectively reach and resonate with the diverse membership of the students in the University of Waterloo community. They will manage the priorities and daily activities of the marketing department and ensure all initiatives are on brand and work towards achieving the organizations long-term goals.

Development of Marketing Brands & Strategic Initiatives

• Creates and directs initiatives across multiple channels to enhance WUSA’s image, profile and reputation and oversees the delivery of WUSA content and messaging to all audiences and across a variety of mediums
• Responsible for the planning, development and monitoring execution of integrated, multi-stakeholder marketing plans for multiple advocacy, service and commercial orientated departments
• Ensures success metrics and service levels are established, monitored and measured across all marketing plans & initiatives
• Review research and best practices to conceptualize and create strategic, integrated and collaborative marketing plans to support the programs and services offered by WUSA to students and campus partners
• Ensure that all marketing initiatives and action plans align with brand guidelines
• Works to ensure consistent messaging and voice of the WUSA in all marketing plans
• Accountable for the safeguarding of WUSA’s reputation through the identification, development, and delivery of new concepts and models along with well-tested, on brand, creative, innovative and high-quality approaches to marketing, communications, design, and student engagemen

 Project Management & Resource Allocation

• Provides project leadership for large marketing initiatives and organizational projects requiring marketing support
• Liaise with department managers and stakeholders to ensure satisfaction at all stages of the project including planning, implementation and analysis
• Responsible for budgeting, expense monitoring and financial compliance of the Marketing department and ensuring resources are aligned to meet the organizations objectives
• Manages department workflows & processes to ensure efficient and effective delivery of marketing materials
• Manages the creation and production of the WUSA student planner and is responsible for recruiting advertisers to cover associated cost

Staff Management

• Champions team projects and lead and manage staff to ensure the delivery of results in support of WUSA’s goals, values and strategic priorities.
• Responsible for overall staffing of department including hiring, staff development, staff performance appraisals and disciplinary issues  
• Ensures department personnel are in compliance with WUSA & University of Waterloo policies, procedures and regulations  
• Establishes performance indicators and assessment methods to measure achievement in all areas of responsibility including learning outcomes, program goals and objectives and personal success 
• Provides leadership to staff including setting clear and reasonable expectations, providing on-going feedback and establishing a strong foundation for performance through ongoing training 

 Research & Analysis

• Initiates research projects and data analysis to better identify underutilized services & programs offered by WUSA and to support new ventures
• Maintains an understanding of how the timing, tactics and nature of communication with students can influence student success and new and developing strategies for effective communication
• Interprets WUSA’s positioning and visual identity frameworks and ensures the effective positioning of WUSA to students
• Defines member profiles through intensive research and analysis to effectively build marketing initiatives
• Performs ongoing review and analysis of marketing campaigns to ensure effective reach and return on investment

Collaboration and outreach

• Develops positive relationships within WUSA and with its stakeholders and identifies opportunities for collaboration and consultation where appropriate
• Establishes and maintains productive working relationships with key campus colleagues including marketing and communications staff within other university departments and with student service groups
• Collaborate with communications team and others in WUSA to develop the targeted marketing plans for WUSA
• Establishes, maintains and grows partnerships with sponsors and off-campus advertising groups

• Completion of a Bachelor’s degree in Marketing, Communications, Public Relations or related post-secondary degree with equivalent experience
• Minimum of 5 years of experience within a marketing role developing creative solutions and large-scale marketing campaigns.
• Minimum of 2 years of experience supervising, evaluating and developing employees     
• Advanced: MS Office suite of products (Word, Excel, PowerPoint) or Mac equivalents
• Advanced written and verbal communication skills
• Excellent project management
• Excellent time management
• Excellent team building and relationship management skills
• Strong financial management/budgeting skills
• Strong organizational skills with the ability to multi-task and meet strict deadlines
• Experience within a student environment is an asset
• Digital design knowledge and expertise is an asset

The University of Waterloo acknowledges that much of our work takes place on the traditional territory of the Neutral, Anishinaabeg, and Haudenosaunee peoples. Our main campus is situated on the Haldimand Tract, the land granted to the Six Nations that includes six miles on each side of the Grand River. Our active work toward reconciliation takes place across our campuses through research, learning, teaching, and community building, and is co-ordinated within the Office of Indigenous Relations.

The University values the diverse and intersectional identities of its students, faculty, and staff. The University regards equity and diversity as an integral part of academic excellence and is committed to accessibility for all employees. The University of Waterloo seeks applicants who embrace our values of equity, anti-racism and inclusion.  As such, we encourage applications from candidates who have been historically disadvantaged and marginalized, including applicants who identify as First Nations, Métis and/or Inuk (Inuit), Black, racialized, a person with a disability, women and/or 2SLGBTQ+.

Positions are open to qualified candidates who are legally entitled to work in Canada.

The University of Waterloo is committed to accessibility for persons with disabilities. If you have any application, interview, or workplace accommodation requests, please contact Human Resources at hrhelp@uwaterloo.ca  or 519-888-4567, ext. 45935.