Term: 2 years
Embedded within, functionally reports to, and receives strategic direction and enrolment management goals from the Faculty (or Faculties) assigned to the role and reports directly to and receives support, expertise, and resources from the Marketing & Undergraduate Recruitment (MUR) unit of the Registrar’s Office (RO); responsible for establishing and managing the process and framework by which the Faculties meet overall enrolment management goals, including developing integrated marketing, recruitment, and communications plans and conducting research and analysis to inform specific strategies, key messaging, and positioning. Plays a key role in engaging and educating the faculties’ staff, students, and alumni with respect to enrolment management, thus having a significant impact on the successful achievement of institutional enrolment management, retention, and revenue goals.
This role is embedded within, works in close collaboration with, and receives strategic direction and enrolment management goals from the Faculty of Health and Faculty of Science.
Responsible for providing expertise in enrolment management, undergraduate recruitment, and the application of marketing and communication principles to undergraduate student recruitment strategies
Responsible for developing a research-based integrated undergraduate communications plan aligned with the faculties’ enrolment management goals, including print, web, and new media strategies
Collaborates, advises, and consults
Understands and applies current, relevant market research and institutional knowledge
Project manages workflow and business practices
Other
The University of Waterloo acknowledges that much of our work takes place on the traditional territory of the Neutral, Anishinaabeg, and Haudenosaunee peoples. Our main campus is situated on the Haldimand Tract, the land granted to the Six Nations that includes six miles on each side of the Grand River. Our active work toward reconciliation takes place across our campuses through research, learning, teaching, and community building, and is co-ordinated within the Office of Indigenous Relations.
The University values the diverse and intersectional identities of its students, faculty, and staff. The University regards equity and diversity as an integral part of academic excellence and is committed to accessibility for all employees. The University of Waterloo seeks applicants who embrace our values of equity, anti-racism and inclusion. As such, we encourage applications from candidates who have been historically disadvantaged and marginalized, including applicants who identify as First Nations, Métis and/or Inuk (Inuit), Black, racialized, a person with a disability, women and/or 2SLGBTQ+.
Positions are open to qualified candidates who are legally entitled to work in Canada.
The University of Waterloo is committed to accessibility for persons with disabilities. If you have any application, interview, or workplace accommodation requests, please contact Human Resources at hrhelp@uwaterloo.ca or 519-888-4567, ext. 45935.
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