The Manager, Insights and Digital Sales plays a critical leadership role in WatSPEED’s Marketing and Digital Sales team, overseeing market research and developing digital sales strategies to shape critical business decisions. As the lead for WatSPEED’s market research, the Manager is responsible for directing all market research activities, gathering meaningful insight to inform WatSPEED’s decision-making, strategy development, messaging, and marketing spend.
The Manager is a thought leader and highly capable product marketer, responsible for digital advertising and sales initiatives to advance the University’s lifelong learning initiatives and enhance its reputation. The Manager is focused on actively bringing in new business through targeted campaigns in strategic verticals and/or regions, by generating and nurturing leads and converting prospects into paid learners for WatSPEED programs.
This role requires a high level of skill in market research strategy and execution, as well as an excellent understanding of digital marketing strategies, communication, and interpersonal skills to provide high-quality, professional interactions, and customer service to prospective and new clients. The Manager is both a strategic and creative thinker, accountable for the development and implementation of a comprehensive digital marketing and sales strategy founded strongly on insights gleaned from market research. As the keeper of WatSPEED’s website, the Manager plays a critical role in how lifelong learning at the University of Waterloo looks, sounds, and engages with its audiences across all digital platforms (while remaining consistent and complimentary with the overall University brand strategy).
An integral member of the WatSPEED team, the Manager requires a broad range of expertise in marketing, market research, advertising, and public relations, with extensive technical experience and depth of knowledge in the technologies used in digital sales and marketing.
Market research and insights
Product marketing and sales
Planning, communication, and content creation
Management of WatSPEED website
Data analysis, reporting, and budget management
People and process/technology management
Collaboration and Outreach
The University of Waterloo acknowledges that much of our work takes place on the traditional territory of the Neutral, Anishinaabeg and Haudenosaunee peoples. Our main campus is situated on the Haldimand Tract, the land granted to the Six Nations that includes six miles on each side of the Grand River. Our active work toward reconciliation takes place across our campuses through research, learning, teaching, and community building, and is co-ordinated within our Office of Indigenous Relations.
The University values the diverse and intersectional identities of its students, faculty, and staff. The University regards equity and diversity as an integral part of academic excellence and is committed to accessibility for all employees. The University of Waterloo seeks applicants who embrace our values of equity, anti-racism and inclusion. As such, we encourage applications from candidates who have been historically disadvantaged and marginalized, including applicants who identify as First Nations, Métis and/or Inuk (Inuit), Black, racialized, a person with a disability, women and/or 2SLGBTQ+.
All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.
The University of Waterloo is committed to accessibility for persons with disabilities. If you have any application, interview, or workplace accommodation requests, please contact Human Resources at email@example.com or 519-888-4567, ext. 45935.